Integrating Social Media into your journalism
Everything is changing. Journalism is not what it was.
He worked at small companies and transitioned to bigger through experience. Focuses on sports and then transitioned to web sports editor and has stayed on the digital side.
early expereiments shows where tweets are showing up and showing where they are in what section. -never reached enough people.
Many more options today,
WHYYYYY we use social media
It’s where users are
it helps our reporting
it allllows us to build a relationship with users
its an art! not a science!
Third-party platforms: not the only way!
-interaction from your audience is key
TWIIGS.com great for polls
Ignore at your own peril!